LEDVANCE – Lights Up Your Future
From 1 July 2016, Osrams lighting branch will become an independent company, the LEDVANCE GmbH. The company is exceptionally experienced when it comes to lighting. It has successful products, strong brands and an extremely able sales team. Approximately 9,000 employees around the world, 17 production sites and representations in 50 countries ensure high-quality products, direct customer contact, and a global presence. The turnover of Osram’s general lighting business was approximately 2 billion euros in 2014/15.
The success of light emitting diodes (LEDs) has an enormous impact on the lighting industry. This transition of almost unmatched magnitude has radically changed the economic and technological setting within the past few years. One of the leading lamp manufacturers, LEDVANCE uses its strong starting position to further improve its excellent market position in the long term. The company’s legal independence gives the it the chance to react better, more quickly and more agile to market developments. This opens new business opportunities – such as the smart home sector – which the company can now implement and develop more quickly and decisively.
The company name LEDVANCE reflects this vision: „LED“ represents the core business, light, and emphasizes the increasing significance of LED products for this market. The company’s objective to lead the development in and beyond this market and to never stop improving its own performance and to exceed itself – all this is represented by „ADVANCE“. The foundation for a successful launch is laid. LEDVANCE can build on both the rights to use the well-known brand names “Osram” and “Sylvania” (North America) for the next few years, but also on its presence in the global markets and its wide range of LED lamps and luminaires and the excellent qualtiy of their products.
The company’s new logo reflects what its products do for people: LEDVANCE lights up your life. This is why – placed next to the lettering, which is reminiscent of its company of origin, Osram, with regards to typography and color – you will find a newly designed, dynamic company logo, which symbolizes a light puls.
With well over 200 new LED lamps, the company offers the largest LED retrofit portfolio of all time with the Osram brand for the 16/17 lighting season. But LEDVANCE will remain full-line supplier of lighting products. It is one of the few companies to offer products based on traditional light technologies: Its portfolio ranges from halogen light sources and fluorescent tubes to old-fashioned incandescent lamps for special applications, energy-saving lamps and high-pressure discharge lamps – LEDVANCE can always offer the optimum solution for any requirement, all from a single source.
Experienced employees at all levels, an especially high-impact, international sales team, globally excellent access to global markets and deep experience in the volume business as well as an optimally structured procurement chain is what makes LEDVANCE a popular partner.